online cooking course

What does it take to have a successful online cooking course?

A quick search on YouTube for a gastronomy course brings a plethora of videos on the subject with people increasingly interested in the area.

In addition to the glamour of chefs’ lives after reality shows, such as Masterchef, the food activity has gained more visibility according to the improvement in the consumption habits of people in search of better health conditions and a quality economy.

The confectionery and cooking segment, in general, had an increase of 22% in the last four years and is one of those with the greatest growth potential, according to Sebrae. Both are among the most sought after activities by more than eight million individual micro-entrepreneurs in the country, and these results are also reflected here at HeroSpark, as they are in the top 4 of the most sought after categories in open courses.

Doing what you love or loving what you do? The point of convergence will always be in the passion for the business.

If you like to convey your passion through food, why not start creating your own content on the topic? And even better: an online cooking course where you can impact even more people and still get paid for it.

Do you want to understand better about this idea and how it can become a great opportunity for you who have this skill and like to talk about it?

Keep reading this article, as we will give you some tips so that you can start entrepreneurship in the digital world through online courses.

Good reading!

Choose your segment

Think here that a gastronomy course can cover different subjects. What is the differential you want to convey to your students?

You can start by answering this question before you even design your lesson. It’s okay to choose to teach all styles and techniques, but this can be difficult as you will need to have a point of attention in all areas of gastronomy.

Defining a structure to attract your students can be a good strategy to differentiate yourself from the market, which can even be your personalized service for each student, for example.

With one click it is possible to have access to thousands of recipes on Google. So, focusing on a certain type of cooking, ingredients or technique can help you a lot.

For example, if you want to specialize in the area of confectionery, choose a niche within it as “party cakes”. That way, instead of being good at everything, just talk well about the topic you’ve chosen.

Also, the approach will be very different if you choose to teach a particular cuisine. That’s because you will have a lot more property to talk about and teach about.

Which recipes do I make best: sweet or savoury? Did I acquire a specific refined technique in the kitchen? Am I good at avoiding waste and creating recipes with what people generally discard? What do I want to pass on to my students?

These are some questions that can help you when choosing topics for your gastronomy course.

Practice to gain experience

No degree is required to practice professions as a chef, cook or kitchen assistant, but you must have experience before starting to teach cooking classes.

After choosing your segment, you need to bring something in addition to your students who will not necessarily be beginners. So practice a lot before starting to teach gastronomy!

A tip is to practice with the whole family and friends to get concrete feedback about your way of teaching to find out if it is being effective or not. They will help you to progress and improve your didactics and your teaching method so that you can perfect these skills when producing the classes for your gastronomy course.

Summarize your course

Summing up your course can help you see more clearly how you are going to create it.

After choosing all the elements, you can focus on the main subject: the content.

  • Materials Needed: Keep in mind everything you will need to use in your recipe, including food and utensils.
  • Course Duration: Your course should be structured according to its duration. Don’t overload with too much information in a short time for example. Tip: try to keep your videos no longer than 10 minutes. This helps a lot in engagement.
  • Objectives: Know exactly what your students will need to master at the end of your course and work on it throughout your content creation.
  • Recipe steps: Separate all the points in preparation, cooking and assembly, this can help you to explain each step better.

Don’t forget to record all the essential tips to pass on to students during the course!

Build an action plan

The best way to differentiate yourself from what is already being delivered on the internet is through benchmarking.

Look for some gastronomy course references from those who are already talking to your audience and consume the content to understand what they don’t do yet. This way, you’ll be able to assemble your strategy more easily: what types of videos you will make, how you will approach them, etc.

Also, to create an audience for your niche it is essential that you manage to move a group of people who will follow your work and that you keep them engaged.

One way to do this is to invest in YouTube or Instagram and blogs, for example, with quality content, unlike anything you’ve seen and planned during your course summary.

If you’re just starting out, don’t worry about having the best content production equipment initially, even though they’re important. Start with an intermediary and you can invest as the business works.

Insert your gastronomy course in the market

Now that you know how to have a foundation to create your online cooking course and what it takes to get started, it’s important to understand how best to do it. Come on?

You can choose to make your course classes available online for free or for a fee. The most popular freeway is through YouTube. In fact, it’s free for those who watch, but for the owner of the channel and videos, it can generate a monetary value, yes!

But beware: for this to happen, you need to have a minimum number of views and be within some criteria of the YouTube platform, which makes monetization much more difficult. So, if you don’t want to depend on it and prefer to guarantee your extra income, opt for a digital entrepreneurship platform.

By using a digital entrepreneurship platform, you are hiring a service that understands your needs and seeks to meet them. Also, some content creators use YouTube to give tips and work with the audience there. In this way, they manage to become a reference and convert much more and assertively to the paid online course.

A digital entrepreneurship platform also has a support team prepared to meet your demands and those of your digital business that will help you in the success of your project.