Release Types

Release Types: Learn 8 Strategies

The releases help the infoproducer to gain visibility and facilitate the purchase decision of the potential customer. There are different types of releases; you need to know them to be able to launch your product/service in the best way and to the right people.

But, after all, is it better to do a perpetual release or would the audience identify more with a challenge? This kind of choice is one of the most mind-consuming things for infoproducers. To answer this question, let’s explain about different types of releases.

Seed Release

As the name implies, in Semente Launch there is the idea of ​​“seeding” your product. In this type of strategy, the intention is to test the market’s interest in your product, even if it’s not ready yet.

Then, the infoproducer will start creating content to create a connection with the target audience. Once you understand the market, the public’s expectations, and build a list of leads — or even customers — the investment in the product will begin.

Despite being an advantageous release because you don’t need to invest beforehand and get to know the audience in advance, to be more targeted, you have to be careful. Keeping a loyal audience until cart opening day is not an easy task, so the infoproducer will need to gain a lot of engagement during the process.

Internal Release

This is the classic launch, the “launch formula”. It usually has 3 video lessons, rich content and a sales video.

Generally, the Internal Release is done after a Seed Release, as the latter is a kind of test. Thus, the digital business already has a more qualified audience and has already managed to understand what works best for your persona.

Therefore, it will make a greater investment of resources, whether financial or people. Therefore, it demands more work – and the risks taken are also greater. However, the expected return is usually high.

In this type of release, failures should be kept to a minimum, and having reliable tools is important. The HeroSpark account with a free funnel model for Releases Internal and is a great option.

Semi-internal launch

It’s very similar to the Internal. But it is done with a few partners in the project, who can either be part of the product as a whole or enter only with the disclosure, as happens with companies that hire bloggers. The point is that only the most trusted get involved in the launch to drive sales.

It’s important that you be a person whose audience might be interested in the product, but with a different audience than yours. That’s because, if both reach a very similar audience, they may only reach the same people.

External Release

It should only occur after an Internal Release has already been made, as it is more powerful. Thus, the infoproducer can sell much more than in other releases. As a result, there is the possibility of closing good partnerships and gaining fame.

Likewise, it is also one of the most difficult to achieve success in execution, so it is necessary to be very knowledgeable and careful in defining the strategy. It is even recommended to have the help of experts. But, unlike the Semi-Internal Launch, it has the support of several people, partners and affiliates.

Perpetual Release

Every moment, new people know its content; there are always leads coming into the sales funnel. So, you might launch a launch, but some time later, new contacts are interested in that product.

The Perpetual Launch aims to sell the product to those people that arise over time. Therefore, monitoring and updates must be constant. Thus, the work tends to generate good results.

It’s definitely a great way to keep a steady stream of income and not make the potential customer look for competing products. You don’t need to consistently advertise intensely, but always make the public aware of the existence of what you offer.

In other words, you must always remember the benefits of that product. If possible, use Referral Marketing through customer testimonials. This ensures that the product is not forgotten or considered obsolete by prospects.

Lightning Release

The Relâmpago Launch is intended to make a quick cash injection. Of the types of launches, it is the one that has a short duration (between 3 and 10 days) and generates a sense of urgency in potential customers, who have little time to make a purchase decision.

This is among the most difficult types of releases to work around unforeseen events, considering that the opening of the cart happens in a short period of time.

Therefore, it is essential that there is a clear and plausible reason for doing it, and that it justifies the short duration. Otherwise, the audience can reject the action and the results are compromised. The strategy and use of marketing to convince people must be even more effective than in other cases.

A tip is to offer some free items before closing the cart. This will make people feel more comfortable buying, as they already know your product, and will generate a list of leads.

Passarian Launch

Of the types of releases, Passariano is less known, but it can be effective for those who already have some structure and history of previous experiences. It was created by Luiz Passari, after learning about Érico Rocha’s Launch Formula.

The focus is to reach those people who are already on your list of leads and who, in some way, are already interested in the product, but have not finalized the purchase. So, the infoproducer must get in touch with these people and offer, for example, exclusive promotions, considering that there has already been a demonstration of interest.

In this case, it’s easier to complete the purchase, as the prospect already recognizes you as an authority on the subject. This contact really works as a “push”.

With the success of the Launch Formula, several other models emerged that could also be of great value to infoproducers, such as the Passariano Launch. Therefore, it is up to the infoproducer to understand which one best suits their reality and conduct tests with the audience.

Weather Release

The Meteor Method applies three powerful mental triggers to make the strategy work: scarcity, anticipation, and belonging. For this, one or more groups of up to 150 people are created on WhatsApp.

In the pre-launch stage, the anticipation trigger is used a lot, through the production of content and the dissemination of the product that will be launched. Thus, people are encouraged to join an exclusive WhatsApp group — here, the trigger of belonging is already in place.

This group is the central point, as it is where the producer will have direct contact with their leads. It is important to interact well and know how to act in case of the exchange of unwanted messages between participants. In this group, the offer will be launched and the cart will have a deadline to close, due to the scarcity trigger.

With the success of the Launch Formula, several other models emerged that could also be of great value to infoproducers, such as the Passariano Launch. Therefore, it is up to the infoproducer to understand which one best suits their reality and conduct tests with the audience.

Count on SparkStart to help you!

If you want to understand how to create content for different types of releases, SparkSpart can help you. The digital business acceleration program created by Herospark is 100% free.

The course is made for you who:

  • Are you tired of having a boss
  • You don’t have free time to spend with your family and friends
  • You earn little for how hard you work
  • Has knowledge in some area but cannot make money from it on the internet.

SparkStart was created from the knowledge of Rafael Carvalho, co-founder and COO of Herospark. The entrepreneur has more than 16 years of career in the world of digital entrepreneurship and his method is already validated in the market.