Online Sales

Online Sales: The Beginners Guide

If you don’t have a lot of knowledge about online sales yet, but want to learn, you’ve come to the right place. This includes selling products or services that you can offer and trade directly over the Internet. In fact, payment is also made online.

However, for the entire sales process to work, a lot of attention needs to be paid to the sales funnel and the steps involved in the customer’s purchase. You must prepare your digital business to make the customer’s purchase happen in the best possible way.

Beginners Guide to Online Sales

If you are new to the subject, it is important to know that all steps (pre-sales, sales and post-sales) must have your attention. Prepare adequate communication channels for the customer to get in touch. An example of this is providing a FAQ or full description of the product/service, in case the buyer has any questions while browsing your website.

Provide an online chat so that he can talk directly with an attendant and can close the deal. Also leave a phone available for the sales centre, as many people prefer to talk over phone calls.

If you’re starting to commerce in a digital environment, keep following this article and learn about five valuable tips to get started with online sales. 

Steps to start selling online

If you haven’t had the opportunity to sell a product online, believe me: this is a good trading alternative.

To start selling on the Internet, you need to understand the current scenario. You won’t see the customer, but you can still get great opportunities to market your product or service.

You can use advertising channels without making a high investment and still reach many people and attract them to your business.

Use your own e-commerce, through websites that already offer a ready-to-use platform, or also other options such as marketplaces and social media. Whichever option you choose, it is important that you follow the five steps below in order to succeed as a beginner in this market.

1. Work your mindset

The first step you should take is to start working with a more entrepreneurial mindset. Be fully aware that the challenges in online sales exist and that, despite this, you must react in the best possible way.

It is important that you have a plan and know exactly what you want to achieve in the short, medium and long term.

Other points are also important for your mind in entrepreneurship to be very well worked. Some of them are:

  • Develop a vision that is, in addition to being clear, innovative
  • Make your goals clear
  • Don’t get carried away by the ego
  • Accept that, along the way, you will make some mistakes
  • Communication is very important, so don’t let it go
  • Keep focus! Having a routine to work with is very necessary.

Even though it’s hard to be a beginner and know exactly how to sell on the Internet, there are several possibilities, each with its own specific advantages.

2. Know your strengths

The second step to be successful in online sales, even if you are a beginner, is to know what your strengths and characteristics are.

You must make these attributes work for you. Study hard, be sure to look for digital business references and get inspired.

Have an identity and use it as a differentiator.

3. Organize yourself financially

Being a beginner in any field can be very difficult, including online sales. Therefore, you must make a good financial organization. Many businesses end up “going down the drain” because they didn’t pay enough attention to the financial part.

Be smart when investing: keep track of all the money that came in and all the money you have to invest in this new business model. Do what you can to avoid unnecessary expenses.

It’s very important to have discipline. So, take good care of your emotional health and secure an emergency reserve to continue your business, even when you are going through a period of financial hardship.

The ideal is to set aside an amount equivalent to one year of expenses. Start investing with what’s left. Thus, you will be careful for possible unforeseen events that may arise.

4. Work on interpersonal competence

To be a good salesperson, you must have the ability to influence those around you. This must be worked on and improved.

Having good copywriting skills will help a lot. It is also important to know how to persuade and connect with other people: this will make your customers get closer and closer and make them loyal when hiring your services or buying your products.

Through persuasion, you show your customers arguments and influence them to make decisions, through facts about your business and thus earning their trust. Even to handle objections, being persuasive will help you.

Try to communicate with customers by calling them by name, this highlights personalized communication.

5. Be productive

The fifth and final step to succeeding in online sales is to be very productive. This is essential for anyone starting out with Internet sales. Even if you have free hours to work, you should always take care to avoid overwork or procrastination.

You should set aside time to rest, read, have an exercise routine, and eat healthily.

Focus on doing something that you enjoy a lot so that it will be easier to relax. When it’s time to work, be fully focused on what you’re doing. There are some tools that can help sharpen your focus, such as meditation or the Pomodoro technique.

Therefore, try to use the most varied resources to increase concentration. If possible, test everyone and see which works best for you. These were some important points to learn how to sell on the Internet, even a beginner in this market.

Online sales through social media

A study by British bank Barclays forecasts that, in 2021, 41% of consumers will be influenced by social networks or will use them to make purchases. This is because, more and more, the data show how these platforms interfere in the purchase decision of Internet users.

In the informational video The Social Media Revolution, created by Erik Qualman, author of the book Socialnomics, it is revealed that 90% of consumers trust the recommendations of other consumers and only 14% of Internet users trust the brands’ advertisements.

Furthermore, according to the company Alida, which specializes in market research, the sector that generates the most sales on all social networks is food and beverage. On Facebook, the most followed categories are health, entertainment and everyday life, food and technology, respectively.

On Pinterest, people look more for materials about food (66%), than for decoration and crafts, health, fun and everyday life and fashion and beauty.

On Twitter, 51% of searches are for health, 46% for entertainment and everyday life, 44% for technology and 42% for food.

The same study also revealed that 38% of consumers have already purchased a product after sharing it on Facebook.

Updates and recommendations

A survey commissioned by Mercado Livre indicates that more than half of the Brazilians interviewed (61.4%) seek information about products and services on social networks before making their purchases.

It was also found that, in Brazil, 81% of users follow their favourite brands to stay on top of new products and services. Another percentage (75.6%) is formed by users who want to stay connected to products with special discounts.

So, if your online store is not yet present on social networks, now is the time. Or, if you have a physical business, don’t forget to take it to the digital environment as well.

With a few tips, you’ll learn how to create a profile for your company on Instagram, one of the most accessed social networks today, and start making a profit right there, without major complications.

Professional profile on Instagram

Instagram is one of the most influential social networks today, with 1 billion active users and an average of 500 million stories per day. In addition, 81% of people use the platform to search for products and services, according to data from the blog Hootsuite.

One of the most used tools to sell and engage in this environment is Instagram Shopping. After all, 130 million accounts already use the mechanism monthly with a simple click on posts.

But, before thinking about how Instagram Shopping works, it is important to focus on building a professional profile on the network. First, don’t have a personal account: it is used for other purposes.

After changing this aspect, think about making an attractive and complete “ bio ” for the visitors to the page: explain well what the business is about and leave all the contact channels available: other social networks available, telephone (WhatsApp), e-mail (if necessary) and website or blog link.

Don’t forget to keep the highlights organized and make content available in different media: IGTV, reels and feed.

At this point, it is essential to have a visual identity for the brand, with a well-defined colour palette.

Visual identity

A well-built visual identity demonstrates professionalism and conveys credibility. The image developed is based on predetermined concepts and must be designed in a way that generates impact, empathy and identification of the target audience.

In other words, to build and maintain a digital presence, it is necessary to focus on some design concepts.

The main differentials of the product, the choice of a coherent font and a colour palette that matches the message you want to convey are key steps in defining a visual identity.

Be sure to invest in a direct relationship with your audience and adapt your language: brand humanization is a pillar to sell online.

Instagram Shopping

Instagram Shopping is a tool that allows stores and business accounts to place product links within photos posted in the feed.

They are very similar to user tagging tags, but each item shows a name and value tag on the product image.

This can be used as commerce within Instagram, directing the tags to a purchase, which makes the profile fully commercial.

On the profiles of stores that use Instagram Shopping, you can see a tab with a shopping bag icon. By clicking on the symbol, you are taken to a part with all the products, such as a “showcase”.

This feature serves to optimize the customer experience and simplify the visit. The option also works in stories and augmented reality filters, with a tag about the product or a simulation of how the item will look on the person, such as glasses or a hat.