Instagram Stories is one of the most effective functions when it comes to selling. According to a study by mLabs, 47% of Brazilians who use the social network on a daily basis declared that they were already interested in a product after seeing it in a story.
There are several ways you can use this function to improve sales of an infoproduct. From educating the public to purchase, to direct promotions. The point is that, despite being very effective, it is necessary to know well the advantages of the tool and the strategies that involve it, in order to get the best out of its use.
That’s why we’ll explain the importance of incorporating Instagram Stories into your digital marketing strategy below. Also, we’ll give you 7 valuable tips to unlock the full potential of the role in your sales.
Despite having initially been introduced in the market as a social network totally focused on the visual, where the main objective was to inspire users, Instagram has an incredible potential to boost sales and build customer loyalty.
The network has not lost its essence. The beautiful photos are still appreciated, but the developers themselves recognized the media’s value for entrepreneurship. After all, it works very well for those who want to get an audience and sell more. The mLabs study found that commercial profile stories have up to 30% more views than personal profiles.
That’s why a strategy involving Insta Stories is so valuable. Entrepreneurs who decide to invest in the use of the tool have the possibility of engaging their audience, getting to know the people who follow them better and increasing sales of their infoproduct.
As we said at the beginning of the article, to get a good conversion rate you need to know how to use the tool. There are some techniques that guarantee the success of the strategy. Among the most promising, we can mention the practices of:
Check out more about each, below:
Posting stories just to sell is a big mistake. This type of content rarely converts, as it usually does not integrate any type of planning and is usually not well-regarded by the tool’s users.
Educating the audience is a way to show that the brand really cares about the audience’s problems and is committed to solving them. The material created for Instagram stories should generate value for followers and relate to the entrepreneur’s area of activity.
For example, if you sell an online course on how to invest in the stock market, good content would be some short videos explaining financial market terms for beginning investors.
This way, when people affected by these videos come across an advertisement for your course, they will be more likely to buy. This is because they will already have more confidence in the brand and more refined knowledge about the subject. This attitude makes the profile gain engagement too, which is great for any strategy.
Engagement is a metric greatly appreciated by Instagram. The social network algorithm understands that the more people interact with your content, the more relevant it is to them. Therefore, if your profile’s engagement rate is high, your content will be more distributed. That is, the audience goes up and your sales improve.
There are several ways to encourage this. The CTA (Call to Action) is very useful in these cases. At the end of a given subject, ask the people who are watching to take some action. It could be for followers to access a new profile post, answer questions, or send it to someone. Whatever the interaction, it’s valuable to your brand’s virtual account.
And, in addition to helping engagement, an advantage of interaction is knowing the people who follow the account. By promoting surveys, it is possible to better understand the pains of potential customers, as well as devise better strategies based on the perceived persona, in order to hit them correctly.
Posting stories when you feel like it is not a good way to take advantage of the tool. Instagram’s limit is 100 stories, for 24 hours. Of course you don’t need to use the entire limit, in fact, not even 25% of it. But, it is essential to set up a well-structured strategy, containing days and times for posts, as well as the appropriate content.
You have to be constant if you want to win over an audience and close sales. This does not mean that it needs to saturate Instagram stories, but rather appear frequently, offering quality content. So, don’t just repost stuff from other places, focus on producing it especially for the function.
Instagram invests heavily in tools to encourage entrepreneurship. Proof of this is the “see more” option, which makes it possible to add a link to the stories in order to direct the Internet user directly to the brand’s shopping page.
There is also the possibility of creating a store within the platform itself. However, so far, it only works for the sale of physical products.
Only professional profiles with over ten thousand followers or verified accounts can add links to their stories. But don’t despair if you don’t fit in any of the situations. If that happens, feel free to use the old bio link tactic, directing your followers there.
Another possibility that the network offers for business accounts is the possibility of promoting stories. This way, your content will be displayed to people who are not yet following the account, while they are using the tool.
It is important to note that once the user taps to pass the stories, these ads cannot be reviewed. So, if you’re going to invest in Ads, make sure your story draws attention and identifies the brand.
Now that you know the effectiveness of selling with Instagram Stories and know best practices for doing it, it’s time to learn some techniques that can further leverage your strategy. Check out 7 tips to increase your sales with stories ig below!
Once posted, the story disappears within 24 hours. So, if it’s something you deem important to keep highlighted for people to access later, use highlights or “highlights”, as they are called in Portuguese.
See some cases of stories that are worth mentioning:
2. Ask people to give testimonials about your product
This is a really valuable tip. Having a real person praising your product is the best advertisement. And, to achieve this, it is enough to correctly approach the customers who return with positive feedbacks.
Don’t force anything, just ask if they accept recording for the brand’s social network telling their experiences. If you choose to save in your own accounts and tag your profile is even better.
A good strategy is to suggest to customers that they post the product in their stories and mark the brand’s profile. This is a way to encourage action and get good publicity. But remember, for this to work, people need to be genuine in their referrals, like “word of mouth” advice, you know? So don’t apply pressure.
Stories Instagram: The Function That Can Power Your Selling Strategy
Mentioning people is a way to encourage the spread of your image. When someone mentions you in one of their stories, for example, if you respond by marking the individual, other people may feel motivated to do the same when they purchase one of your products.
Also, it’s a good way to build relationships with pages in the same niche. When you replicate some content from a particular profile and give him credit for it, chances are he will do the same with yours. Or even repost too. So the two win.
Getting feedback from real customers is great for the image of an enterprise, but investing in influencers is also interesting. It is not necessary that they are the biggest, with the most followers, they can be the micro and focused on the same niche as yours. The return of having an influencer recording story talking about your product can be very interesting.
The hashtags make the stories have a greater range, reaching people who do not follow the page. This is because they work the same way as in a feed post. When someone searches for a certain hashtag you used in one of your stories, it will appear for that person.
Many users watch stories on the mute. So, it won’t do any good to make a sequence with four videos explaining an extremely interesting subject, he will never know what it is. To ensure that your content reaches these people, always write a striking summary in the caption. This way, it will prompt the follower to know what he is talking about.
Surely the best practices in this article will help you a lot when building your strategy to sell with Instagram Stories. But, having a good product is already halfway when it comes to promoting it.
And that’s what HeroSpark provides, a program called SparkStart, which provides all the material you need to create a profitable digital product. The company also offers Spark Funnels, a free tool for creating sales funnels. Ideal for converting those people who managed to reach using Instagram Stories.