sell online courses

How to sell online courses in practice?

The demand for quality online courses is only growing, mainly because they are practical, have flexible schedules and enrich the curriculum. Likewise, the need to learn how to sell courses online has also increased among entrepreneurs who want to tap into this market.

Thus, course sales soared. Even more in a period when the whole world is practically locked at home, having to carry out tasks in the home environment. On the other side of the coin, there are a lot of people looking to become online class sellers.

That’s why we brought here some tips on how to sell your courses online with greater quality and efficiency!

What are the advantages of selling courses online? 

The sale of online courses had a boom in the COVID-19 pandemic that started in 2019. With that, people had to reinvent themselves, dodge difficulties and try to diversify the curriculum to keep their jobs or look for new job opportunities.

The main advantage is that it is something that is on the rise that is in great demand and can guarantee you a good income at the end of the month.

Another big benefit is the ability to scale the business, as there is no limit on the number of people who can be impacted with your content. After all, you’re not stuck in the structure of a

For the same reason, you don’t need to be dedicated to students, as they can attend classes regardless of your presence.

How to sell courses online?

Everything is complemented in this part: advertising, marketing and quality. With these three pillars constantly dialoguing, the sale happens.

If you structure your outreach efficiently, chances are you will be able to come up with multiple ways to reach potential students and they will, in turn, find your course online and enrol.

The best way to do this is to work in an integrated way. This means that you have to work with all these tools complementing each other. They are essential to reach your goal, which is to sell your online course in practice. Not to mention that they will help you get more customers.

Below are some platforms that can be used to sell your courses online.


Create promotional videos, free lives and classes to generate curiosity in potential students. Videos tend to go viral very quickly over the networks. Enjoy!

Sponsored links

You can use Google and Facebook Ads to boost your results in a short period of time. These are paid traffic strategies – that is, they require some investment, but show good results in the short term. They are ideal for helping those interested in your market segment to find their course, not the competitors.


With Instagram, you can create content for your students and share relevant information about your course. Show why this course will be relevant in your professional and/or personal life. Present cases of ex-students who are currently in a great job or who got some other recognition from the course they took.

With the new tools of this social network, it became even easier to produce high quality and fun content. You can produce reels, those short but informative videos that give you that taste of wanting more; there’s IGTV, where you can post longer videos; post to publicize your course and story for daily interaction with your followers.

Try to organize highlights with some doubts, contents, backstage, teachers of the course you want to sell.

Whatsapp business

The new Whatsapp update makes it easier for you to communicate with each student. It is possible to make programmed messages, answer questions and chat with students. In addition, you can create groups to ask questions or offer exclusive content.

E-mail marketing

With email marketing strategies, you can use targeted messages to keep your relationship with your students warm. This strategy will win over your target audience and spark interest in your course.


This social network, even if it has fewer characters available in a single post than other digital networks, can help when selling your product. It creates a bond with potential students and generates curiosity to know more about the course.

Own website

One of the differentials that give a good appearance to the brand is the creation of its own website. There, you can gather the main doubts of students and answer them, you can publicize your course’s own social networks, explain values, and, with a well-designed design, you can conquer your audience.

It is necessary to be very critical and seek to understand in depth what the problems and concerns of your potential audience are. To do this, build a persona, research your audience and what solutions you can deliver.

Here it is important and essential that you put yourself in your student’s shoes and ask yourself what you expect with your product, what you would like to see, what you would not like to get, among other relevant information.

Online Sales Strategies

Sales site

The first strategy is to have a good sales website, after all, it is through it that your customers will make the purchase. So, invest in website security so that none of your customer’s data is compromised and so that you don’t suffer online attacks from hackers.

Once you are sure about the safety of the site, invest in its design. Make the design intuitive and the colors and logos in line with your brand. Also, pay attention to the hierarchy of information, use quality images and have good search engines.

Have a responsive design

As most people access the internet via smartphone, tablet or other mobile devices, make sure your website has an appropriate and easy-to-use mobile version.

After all, it doesn’t matter if you have a customer interested in your product and service and, at the time of making the purchase, they give up because they can’t do it through their cell phone, right?

Build a FAQ

Another interesting point, which is a great online sales strategy, is to put a FAQ on your website. The FAQ is a self-service mechanism that answers any possible questions your customer may have.

Thus, to build it, find out what are the doubts that your customers have the most, that is, know what the frequently asked questions for your business are.

Put answers to information such as: price; payment methods; what your product or service offers; what customer needs will be satisfied; whether there is a warranty and, if so, how long the warranty covers; and other information that will be useful for your business.

However, there is no point in having a FAQ and your customer’s question is very specific, or not being answered by the frequently asked questions. It is also necessary to have a humanized service for the demands that the FAQ cannot meet.

This way, put a space for your customer to write you questions and inform a deadline for them to be answered, no more than 24 hours. Do your best to respond before the deadline runs out!


In addition to all these strategies we’ve already said, don’t forget to invest in SEO (Search Engine Optimization). This is a set of techniques that leverage your page in search results.

Do you know when you do a search and multiple pages appear as a result? So, SEO helps you to be on the first page and, if possible, in the top five results.

Among these techniques are the use of keywords, catchy titles and subheads, and succinct text rather than long blocks of text. Thus, the search engine recognizes that your website has the quality and puts it in the spotlight.

This will make it easier for your target audience to find you and know what you’re offering.

After sales

Another strategy is to pay attention to your after-sales. Know that your customer’s purchase journey does not end when he closes the purchase in the cart, there are more steps beyond this, such as after-sales.

So, ask for feedback from your customer – whether by email, landing page, form or whatever you like – and show your concern about having met all of his expectations.

If any complaint comes along with the feedback, respond to it calmly and respectfully, seeking to understand the reason for the customer’s dissatisfaction with your product or service.

Another after-sales strategy is that, if possible, similar products or services are offered to the one the consumer has purchased, in order to complement their purchase and make them even more satisfied.

In addition, this strategy helps the customer to get to know the other products or services that your brand offers. Maybe he’s not interested and ends up taking more things, right?

Highlight positive feedbacks

Now, you already have feedback from your customers and it is very interesting to show them to potential consumers of your brand. Select the ones that are the most positive or the ones that best match the product or service you offer and place them on your website.

Have a part of your website just to show the positive reviews from customers who have already purchased your product or service, as this greatly helps potential consumers to make the purchase decision more confidently.

How to sell courses online in a practical way

If you produce a course with good design, content and promotion on the internet, you will certainly have a differential in relation to the competition and will be able to obtain good results.

An important step in your process of creating and selling online courses is choosing a good platform that is stable for your students and offers tools that allow you to manage the course in a practical way.