school online

How to open your school online

How to create an online school from scratch? Every day, countless people and future entrepreneurs ask themselves this question. That’s why we can’t leave her without an answer.

What is an Online School?

An online school provides training services where the focus is on transferring knowledge from the teacher to the student through various online tools over the Internet. The main advantages of this business are:

  • Low investment to start: you don’t have to pay rent and other operating expenses. In addition, you prepare the course once and sell it to thousands of people to study.
  • High profitability: in 90% of cases, this business pays for itself in full. As for the remaining 10% that do not work, they are attributed to the error in choosing a niche or the low quality of the content available for study;
  • Expanded customer base: an online school is open to people from all over the world;
  • Multiple job options: You can sell online seminars or master classes, which consist of several classes, or you can communicate with individual students solving a specific problem (for example, teaching English or IT basics).

Preparing to create an online school

Creating an online school requires careful preparation. It’s not enough just to decide what exactly you are going to do, but you also need to create the product itself and come up with a name for your project (school, course, master class, classes, etc.).

So you need to analyze future financial costs. To do this, decide who will be involved in the teaching process: yourself (if you are an expert) or invited experts. The first option will save you on teacher payments. The second will give you more free time that can be spent developing your project or a new niche.

Different job formats require different types of investment. The most economical way is to send articles via email marketing. It doesn’t require large material costs and you just need to have Internet access, have an email and create useful content. Also, this format has a high degree of return, because if you create the content only once and you can sell the same content to everyone who wants to buy it.

Unfortunately, this format is not suitable for all fields. Experts on the subject recommend the use of video classes, whose production cost will depend on the type of content to be taught.

For example, if it is a course that teaches computer programming and classes can be recorded directly from the teacher’s computer screen or if it is a course with cooking classes where you need to think about the layout of the kitchen, buy the products that will be used, arrange the kitchen utensils and accessories and hire a cook who must be dressed appropriately. The costs of these two types of recordings cannot be compared.

Therefore, this way it is possible to analyze all the steps of creating an online school. However, experience shows that there is no single exact way to define the upfront cost you will have, because for a certain type of school, you may only need your own head and an Instagram account, while for others you will need a team of professional experts and a content-packed website.

How to Open an Online School: Main Steps

If you don’t know how to create your own online school, use the instructions below.

Step 1. Choosing a niche

For starters, decide what your courses will teach people: how to raise a child, languages, cooking, design, dance, psychology, etc. When choosing a niche, you shouldn’t take a very broad branch, you should take as limited a niche as possible (that means, covering a small target audience and solving their problems).

An example! Online photography courses are a pretty broad category. But landscape photography is a smaller category. Online landscape photography courses for beginners are a much more specific category.

Of course, you will be able to offer a wider range of services, but each of the existing categories will need a separate marketing company.

Step 2. The Target Audience Analysis

The target audience is the group of people who are interested in the product you offer. To decide on choosing this group, it is necessary to take an accurate “portrait” of a potential customer. Form this portrait by thinking about the following:

  • Genre;
  • Profession;
  • Age;
  • Marital and financial status;
  • Main values;
  • Problems that can be solved with your products;
  • Customer behaviour: how they choose, do they spend money, what features are taken into account at the time of purchase.

Interviewing someone face to face is the best way to create that portrait. If a face-to-face meeting is not possible, you can try a brief survey, either by phone or by text.

Step 3. Choosing the teaching format

The format of teaching at an online school can vary greatly. Let’s consider the most popular options:

  • An article selection deals with the creation of useful articles that can be sold by subscription. In this case, in addition to the theoretical basis, you must prepare a practice. It should be recommended at the end of the training to allow learners to consolidate new knowledge and get you feedback. This format requires little effort and low investment. You just need a web page where you can sell the product and register the buyer’s information. The most common time interval between one article and another is 1 week;
  • Video lessons are a universal option suitable for any course. The main thing is to carefully consider the format of these lessons. It can be an ordinary teaching video where the teacher is filmed speaking or a screencast (recording of a computer screen accompanied by a narration). To get student feedback on classes, you can use Skype sessions, social media discussions, YouTube videoconferences, and other communication channels. The average duration is 2-3 weeks;
  • The online courses combine different types of material (presentations, videos, photos, graphics, and music). In this case, the course is made available on a website or sent to customers by email. The ideal course duration with online classes is 45 days;
  • Online seminars (online workshops) save the time and money needed to cover travel expenses and the rental of facilities. In addition, the lesson can also be videotaped and sent to students, along with an article, presentation, and other teaching materials. The recommended time is 1.5 hours.

Step 4. Choosing Teaching Tools

If in the testing phase, the use of email sending is still allowed, for more professional projects, it is worth choosing more meaningful tools. These tools are generally the most efficient:

  • Accept automated payments through Yandex.Cash or a bank account. Paying to a virtual wallet or bank transfer reduces the customer confidence rating;
  • A sales web page containing the course description and a registration form. You can create it using any online designer;
  • Popular services for sending bulk emails are: HeroSpark, Send Pulse, Zoo Campaigns, Benchmark, Mail Chimp etc. Some of them offer free packages for a certain number of subscribers;
  • To conduct online seminars and lectures you can use MyOwnConference, Any Meeting, Click Meeting, Webinar Jam etc.;
  • Commonly used platforms to create an online school are: Google Classroom, Teach base, Teachable, Emdesell, and Member Lux etc.

Step 5. Creating a Business Model

It is at this stage that you must decide how your online school will make money. Many platforms are available to offer courses: paid, free and combined (a part of the course is free, the second is released after payment). Demy, Geeks math and Courser are the most sought after services in the world.

Step 6. Product Promotion

You can promote your courses with the help of Google, Yandel or social media advertising campaigns, wherever your target audience is. Use every opportunity available to you and don’t be afraid to create your own content, as content copied from competitors is unlikely to bring success.

Step 7. Creating a logo for your online school

If you’ve decided to open an online school, don’t forget to create a logo for it. Your brand image will attract the attention of potential customers and help them to understand the field of knowledge of your courses and training.

You don’t necessarily need to hire professional designers to do this. You can easily use an online logo generator. The Log aster is considered the most popular of the generators. It allows you to create a logo in less than 5 minutes.

Step 8. Process Control and Business Scalability

Once you’ve gained a large enough audience, start expanding your business. This can be done using Trellis and other CRM systems. To get started, create a private table, add the names of all employees to it and draw columns through which the main processes will be monitored (“Tasks”, “Accepted”, “For Review” etc.).

As soon as an employee of the online school transfers the assignment from one column to another, you will receive an email with the information. In addition, don’t forget to regularly study new niches, analyze new training formats, and search for new directions and professional experts.

As you can see, creating an online school from scratch is not that complicated. Follow our tips and don’t be afraid to be creative. You will definitely succeed!