How to make a sales ad that converts
With the advancement of technology, more and more companies are standing out in the digital environment, looking for interaction and engagement with their audience through digital marketing and seeking contact through social networks in order to direct potential customers with the famous sales ad.
So, check out in this article some strategies to be successful with the sale of your service or product in digital media, so that it is even more valued and sought after among consumers.
Ads that convert
When it comes to creating a sales ad for a product or service, it is critical to plan carefully and strategically to create different types of ads that convert.
Knowing how to identify when a user clicks on your text ad or watches a video, and then can make the purchase of the product being advertised, understand this process of analyzing your target audience, always keeping issues such as policy in mind privacy, is critical to successful online sales.
Thus, even if there is an analysis of the entire procedure, in order to obtain good results, in order to present a valued offer to the public, it is essential that people who see the ad are certain that they will get a good deal.
So, the tip is to keep the focus on segmentation based on the right data, looking for your message to be delivered by potential customers, that is, to those who are really interested in your product or service.
You also need to look for optimization of results and monitor your ad data. This will facilitate the identification of actions that are showing good results and correct those that are not showing satisfactory results.
Still, there are campaigns that are good, but users have problems finding what they’re looking for. Therefore, it is necessary to analyze this entire procedure in order to obtain a higher conversion rate, resulting in a greater number of sales.
In this way, entrepreneurs look to create ads that convert successfully. Therefore, they use different strategies to achieve results, keeping their focus on digital marketing. Every year this type of marketing gets stronger, as the Internet reaches more Brazilian homes and people gain more confidence to buy online.
Strategies for a sales advertisement
Segmentation
A key strategy for making a good selling ad online is targeting. In other words, the ad needs to be developed with the avatar in mind.
In fact, it’s no use preparing it and not directing it to potential customers. Factors such as age, access location and the device used can be defined at this time.
Planning and analyzing these sales funnels is extremely important when getting results with your ads, from the moment the potential customer contacts the landing page, until the moment the purchase is made.
It’s with this analysis and strategic targeting planning that you’ll be able to get results when creating an ad. Thus, it is extremely important that you are turning clicks into money, as selling online depends on an elaborate, detailed and complex strategy.
Landing page
The landing page that the user is directed to after clicking your ad should be something clean that allows the future buyer to be able to do this procedure quickly.
This is one of the fundamental strategies for success, both for physical and digital products, as a well-structured and developed landing page improves the generation of direct sales and leads, thus increasing online performance. Thus, it is necessary to plan a landing page that can bring more traffic to your website, improving lead generation and direct sales.
With this, there is an increase in engagement, so that customers leave positive comments on social media. Thus, it is likely that others will have more confidence in your product or service.
In addition to attracting visitors to your page, it is important that they do something related to your company’s proposal. Taking this into consideration, there are several strategies that can be used like CTA.
AIDA: attention, interest, desire and action
The AIDA method considers information about what the consumer thinks, needs and is interested in, to propose the necessary strategies, generate leads and achieve more sales.
Thus, the model serves to encourage undecided customers to continue moving through your sales funnel. By developing a sales ad with all the features of the AIDA template, you will likely get good results.
This will make it easier for the company to turn a stranger into a potential customer and then into a more loyal customer who values services and products. Each letter of the acronym refers to a step.
Before getting to know the AIDA method, learn more about copywriting. It will be very helpful on this journey of creating a sales ad:
Now, learn how to use AIDA to create competitive advantages and significantly increase your sales.
1. Attention
Attention is the first point of your sales ad. This is the period of discovery, a first impression.
What happens is that today, consumers are bombarded 24 hours a day by advertising messages, which ends up becoming repetitive and can prevent a second customer contact with the brand.
Therefore, you need to understand how to differentiate yourself from your competitors, and one of the best ways to approach it is “creative interruption”. More than just showing the product, the goal of the ad should be to break existing patterns of behavior through an unexpected and creative message.
Also, keep in mind that this is a possible strategy thanks to the numerous segmentation options we have available on social networks and in the digital environment as a whole.
2. Interest
Once you get the consumer’s attention, the next step is to generate interest in what you have to offer. This phase means that the consumer has already entered your sales funnel and is probably interested in learning more about the brand and benefits of your product or service.
Thus, you need to keep this potential customer involved in your marketing actions, in a way that leads them subtly towards decision making.
This is the time to focus on your product’s strengths, the ones that are most relevant to the problems facing the consumer. It’s important to show that you have exactly the solution to the customer’s problem.
One way to do this is to ensure that your ad information is easy to understand, with interesting subheadings and illustrations. Also, see if the benefits are clear on the product pages or try to develop case studies of satisfied customers with your product so they can serve as social proof.
Defining your business avatar is also crucial. This process provides enough elements to choose the best message and the best channel to develop that interest.
3. Wish
At this stage of the sales ad, you’ve already managed to spark the potential customer’s interest and keep them involved in your narrative. However, there may still be obstacles and unforeseen issues to reach the desired result.
Thus, the AIDA model takes this into account when differentiating interest from desire. The purpose of this third stage is to take the consumer from “I like” to “I want”. So that he can understand the need for that specific service or product and all its differentials.
The upside of all this is that interest and desire can be simultaneous pursuits of your strategy. Thus, by presenting the benefits of a product, you instigate the lead to both like it and realize that you need it.
Typically, the desired stage is in the middle of the sales funnel, when a consumer compares the product with other competitors’ offerings. The customer already knows that your company exists, realized your need and knows that your brand has the solution to your problem. However, he still wants to check other alternatives available on the market.
In practice, he compares the solutions that aroused interest, but there is still scope for convincing him to be complete. Therefore, your work at this stage should focus on highlighting what the consumer gains by choosing you, and not another brand or company.
Make it clear that he doesn’t find such benefits in other products and that your solution is exactly what he needs. Thus, it is possible to add value to the product, awaken the desire and induce the individual to buy.
4. Action
This is the final piece of the puzzle, it is the narrowest part of your funnel, consisting of the act of shopping itself. This stage of action in AIDA is about turning every desire into a result.
It’s important to keep in mind that this result can be anything from a newsletter subscription to an actual sale. It all depends on what you aim to achieve. So what matters is securing the action. Regardless of what it is, the potential customer has already arrived at this stage with the decision practically made, there is only an incentive to complete the process.
There are also ways to induce the consumer to act, such as early discounts, individual offers, free trials and referral systems. For infoproducts, for example, offering a money-back guarantee or setting a returns policy can encourage those people to take action with the fear of not liking the product because they haven’t touched it yet.
Another option, also when selling online, is to bet on a sense of urgency. With it, you encourage the customer to buy fast before the product runs out of stock or the service is no longer available.
One company that does this kind of mental trigger very well is Amazon.
By creating advertisements saying that only a low number of units of the product are left in stock, the store creates a “problem” for the consumer. This makes him “afraid” of losing the offer, which is often exactly the “little push” that the customer needed to press “buy”.