Have you ever read an e-book? What was your experience? Did you miss the paper in your hands or were you impressed with the practicality that a book in digital format can offer? In times of digital transformation, physical books have lost some space.
These tools don’t end, but they adapt. Therefore, in this text, you will check a step by step on how to create an e-book and strengthen your digital marketing.
Electronic books are cheap, easy to access, and scalable. Chances are you’ve already seen digital businesses or courses using e-books to talk about their services and content.
This is because brands can gain prominence when using e-books in content marketing. Although there are digital book readers of different brands, it is also completely possible to read them by computer, tablet or even cell phone.
Another advantage of e-books is the amount of consumption of digital content, which increased due to social isolation during the pandemic. Surveys show that digital book sales have increased by 115% in three years.
In other words, when you think about a market that is growing, you can think about the book in digital format. This makes it possible, when well planned and executed, to fall to the liking of your target audience.
Like other digital products, e-books must be created with strategy. Once published, they can be long-term associated with your brand. Therefore, it is important to know the best practices for developing an e-book and how to make it gain relevance in a medium with so many competitors.
Among the various strategies carried out by digital businesses to gain space and customers is the electronic book.
You’ve probably come across some people who have a newly created digital business, or who are betting on the creation and dissemination of the e-book to improve their sales.
The book in digital format is a technique that improves launches and sales in a business. This explains the great increase in this type of product on the market.
If buying books with diversified contents was something complicated to do, let alone the other side of production: publishing the book.
Well, today, digital allows you to share your knowledge with several people, quickly, simply, practically and, on top of that, cheap.
All information, learning and content that you as a digital entrepreneur have learned and used in your business are valuable. You’ve devoted time, money and attention to getting where you are. So, you have the right to profit from it in different ways.
Now that we know about the advantages and growth of e-book consumption, how to create and sell this product? Understand how you can add value to your digital business efforts by creating and selling an eBook with six practical, transformative steps. Read on!
Like any other project we create, the first step is to choose what you want to communicate with the e-book. Despite being a basic step, it is extremely essential and ends up delaying many digital entrepreneurs by simply not knowing what to talk about in the eBook.
A tip to overcome this lack of creativity is to think precisely about a subject that you are interested in, but above all, dominate. To teach something, you need to have a good level of knowledge about it. Thus, people will be interested in buying your e-book because they want to learn from you, who is or can become a reference in a certain subject.
To do this, you can ask people around you what they think you are good at doing. It helps to get an outside idea about your work.
Because of this fact, a precious tip is: dedicate yourself and keep in constant studies and acquiring new information about the market that interests you. It’s a simple but transformative strategy for choosing the topic of your e-book.
And to make it even easier, have the target audience and the persona of your business very well defined.
Remember that the target audience is the group of people with demographic, economic and social data in tune with your digital enterprise.
The persona, on the other hand, is just a unit of this target audience and also serves as a semi-fictional representation of the ideal client.
The most important thing when selecting the theme for your e-book is to choose one that can be deepened enough to be inserted into a document. Nobody wants to buy a product that addresses what can be found in any video or blog article.
Just as it can generate revenue, a poorly designed e-book can tarnish your reputation in digital marketing.
This in-depth research can be done, for example, on platforms that are able to recognize and put into data what people usually search and their subjects more specifically, such as Google Trends.
Have you ever seen someone building a house without prior planning? Or a movie that is shot without a script? If that happens, you can bet this project will not succeed.
In addition to target audience and persona, add to the plan the description of the eBook, all chapters and topics that should appear in it (along with references) and the sales funnel stage.
The sales funnel is the path that a customer takes from the moment he or she meets a company until the purchase is finalized. Your e-book can serve people at all stages:
The design and layout of the eBook are some of the most important parts of this great project that will revolutionize your digital business. Think of it like this: interesting, well-written content can be ignored because the design and layout are bad.
Despite the quality of the content, letters that are too small, faded colors, or not well spaced interfere with reading.
And so, we come to the question: “What is the value of beautiful content with poor layout and design?” One of the great attractions of e-books is their design. Also because, by their nature, they no longer have some typical book charms, such as the smell of paper and the texture of the leaves.
Therefore, it is worth adding value to the design of your eBook.
Perfect the idea of the cover and make a balanced edition of the body and internal pages — these two details can already make a big difference in the look of your e-book.
Another tip is to download ready-made templates. You can find them on the web in various formats: for PowerPoint, for Canvas, for InDesign, and more. Don’t forget that the more you edit the file to make the book your own, the more original and interesting the design will be.
Digital book images and quotes should be highlighted for two main reasons: to emphasize some important information or to deconstruct the meaning of some message in a more visual and creative way.
Furthermore, depending on the size of the e-book, continuous blocks of text can tire the reader and make him feel discouraged and consequently give up reading.
The images and quotes are also part of the editorial design and layout project. Investing in text block breaks is essential to make reading more dynamic and less tiring. Also, images are a great learning resource.
Let’s assume you’re going to talk about some data that was released in a recent study on the topic you’re talking about in the eBook. Instead of putting these data and percentages in writing, invest in a chart with visual elements that make it easier to understand by symbols, not just numbers and letters.
One thing you must not forget is that all images you use must be copyright free, and to create good visual schemes, study notions of data visualizations. When highlighting quotes, also note whether this highlight will contribute to the content.
Even excessive mentions can make the resource banal and diminish this attention-grabbing effect. Be careful!
The logic that works in pricing and selling books in digital format is knowing the value you deliver to the public.
Questions like: “Are there materials similar to yours on the market?” and “where and how did you learn what is covered in the book?” can guide you to get a basic sense of how much you can charge for your product.
It is very important that the price is fair, both for the customer and for you, the digital entrepreneur.
First, because the customer is your loyal customer and everything you do and produce is destined for him. In no way should you take advantage of these people by charging an amount that is obviously not fair on a particular service or product.
Second, it must also be fair to you, who took the trouble to think, plan, write, produce, review, and put this product to work. Also, take into account all the knowledge you put into this project. Assess whether the information there is comparable to a course, for example, as this makes the product worth more.
To deliver your e-book, you’ll need a secure tool that’s capable of feedback and provides a good customer experience. The best option, therefore, is the member’s area — a digital space conditioned to login and password that stores digital products such as e-books, courses and exams.
Finally, one of the most important steps has arrived: the dissemination of the e-book. The landing page is an excellent way to promote it because, if a visitor views your eBook and is undecided, your team can work on that decision through the data obtained by the form.
Basically, it is the information and data of why the purchase was not made that will be useful. This helps to improve the problem if the issue is a recurring situation.
There are good and easily accessible landing page templates, but always check the quality of the four main elements, which are: header, product information, and conversion button and reliability indicator (such as testimonials and forms of guarantee, for example).
With the page finished, follow the metrics and plan marketing actions to get the best results!
By following these tips, your e-book has a great chance of becoming a successful digital product. They are an important tool for those who already have a solid digital presence, but also for those who have not yet developed their brand’s authority.
In addition to writing an eBook with good content and design, and disseminating it appropriately, you need a secure and complete platform to host the material and allow people to subscribe to download it.