Lead capture is the process of getting leads. Who doesn’t want to have new prospects every day?
Digital marketing enables safe and honest means to achieve this clientele. And the best: with completely free methods.
Lead capture predominantly involves attraction, so any method that attracts people is valid, especially free ones.
The paid ads have their value – targeted reach, quick results, etc. — but combining them with the most cost-effective lead capture strategies is always welcome for any type of business.
Processes, tools, marketing strategies … There is a whole universe for you to seek to capture leads and close sales on a daily basis. Want to know more about it? Read the article!
Getting potential customers takes effort. A commitment that you employ best when you have a purpose and are aware of why you spend your time and energy on it.
In digital media, there are several ways to sell and each one has its price.
Dealing with someone who is already interested in your product (already attracted) is cheaper than selling to a random person who has just discovered your business. That’s the main reason people are always picking up these leads.
We’re not going to get into technical matters like advertising costs vs. email marketing costs, for example.
Just compare with traditional sales of physical establishments: when the customer is new, the person who is in the sales team needs to invest a good deal of time explaining all the advantages of the product.
When it comes to content marketing, by the way, the justification for generating leads becomes even clearer.
Imagine you want to diagram an e-book. You access the internet and come across a designer’s blog giving tips on how to do it. The chance of buying from him, who helped you with the tips, is much greater than buying from someone who has never offered free advice.
The same applies when some enterprising person tells his story, who he is, why he works with it, etc.Bottom of Form
Bait or rewards are materials that make you attractive on the internet. They can be of various types: e-books, lives, material kits, workshops, games, newsletters and so on.
This method is part of content marketing, as to do it, you publish a subject and, along with it, a call to download these baits. This download page is the one that will be responsible for capturing the name and email of the lead.
But why email? Because emails are one of the few tools on the internet where you have a greater guarantee that the message will arrive.
Virtually all social networks deliver a small percentage of what you post to your community, forcing you to buy ads. That doesn’t happen with emails. You just need to have good usage practices so they don’t fall into spam.
It is also possible to dispense with the content and directly create a data capture form.
It can be a more difficult way to get a response, but if you have a good relationship with your audience — which really needs content delivery — you can often succeed on the basis of reciprocity.
It is worth noting that the ideal is for you to create a form template that does not look like a form. Aim to incorporate elements of User Interface Design (UI Design) and make the process as dynamic as possible. Not to disguise your sale, but to prove that you are able to provide what the lead needs.
With this method, it is assumed that you already have one or more channels for content and the icing on the cake would be a capture page (landing page) so that it is a 100% sales focused resource.
Every element on that page, which must be hooked up to bait anyway, would be created for the purpose of converting. The advantage is that there are already validated templates that is, tested in terms of convertibility.
SEO auditing is still often overlooked, even by those who have issues with their own site, content, and related domains. If your potential customers don’t find you through Google, how will you be found anyway? What other alternative will your future customers have?
You can start this adjustment by entering your site data into Google Analytics; verification of organic traffic; monitoring the keywords that you rank and installing software that helps in the search for broken pages and links, responsible for leaving your site with a low priority in the search engine.
Pop-up is a secondary window on your website, which takes the focus off to bring a message to the user (such as registering in the newsletter, for example).
Many people are unsure about using pop-ups. This is because, for a long time, they were not used correctly, generating a great dislike towards them.
If pop-ups are overused, they can indeed be annoying for anyone browsing your site.
However, if you use them strategically, considering design, exhibition time and attractive message, according to the objective, they can indeed be great tools for capturing leads.
Pop-ups can be activated when:
In pop-ups, you should offer really attractive lures, such as discounts, e-books and other content that makes him want to register. So, create a card with attractive artwork, a short text with your objective, and enter a CTA inviting them to send the contact.
Create editorial lines for social media content
In an equivalent way, but in the sphere of social media, many entrepreneurs publish anyway, without taking into account an editorial calendar. This mistake creates confusion between who is a potential customer and who is just content enthusiast.
So, define your niche, competitors and challenges well (it’s worth using the SWOT matrix for this).
Then, do an in-depth study of your persona, analyze the market globally, find out your leads’ questions and manage the content categories.
Social networks are free and available for those looking to get the best results, just be creative.
Today, we have countless options: Instagram, Facebook, Tiktok, Twitter, LinkedIn, Youtube… the list is immense, and all of them can be used.
When accessing your profile, especially from Instagram, Facebook and LinkedIn, the first thing you’ll see will be the bio. That’s why optimizing your description can be an important element of lead generation.
So, how about inserting your landing page link with a CTA (call-to-action)? This is a quick and easy way to bring more leads to your base. But remember to create a strong CTA (even consider using emojis for more prominence).
Capturing leads is an action that undeniably requires work from you who want regular sales. But we make sure that every effort with content and bait creation, optimization and planning delivers the results you’re looking for.