If you dream of having your own business, you are probably inspired by several successful entrepreneurs and aspire to one day achieve the same.
However, you need to understand that these successful entrepreneurs didn’t just start a business and succeed overnight.
You must always have a goal, look for creative solutions and work hard to always seek the best results.
That’s why, in this article, we’ll show you the trajectories of 6 successful entrepreneurs so you can understand what it takes to achieve great achievements in your journey as an entrepreneur:
Alexandre Costa – Cocoa Show
Alexandre Tadeu Costa was born in 1971 in the city of São Paulo and is the founder of Cacau Show. With a talent for entrepreneurship since his childhood, the businessman continued, at the age of 17, a finished idea of his mother – who was also an entrepreneur – of serving the chocolate segment.
It was at Easter 1988 that Cacau Show was born, when the young man received an order for 2,000 eggs weighing 50 grams, which was impossible for his partner factory to produce.
Alexander then decided to make these requests on his own, as he did not want this demand to be denied. He bought the raw material, hired Dona Cleusa – a cook who helped him – and managed to deliver the order after a lot of work.
The first Cacau Show store appeared in 2001, in the interior of São Paulo, and was a sales success. Each year the points of sale grew exponentially, reaching 230 stores in 2005.
In 2008, the company won the Editora Globo award for Best Franchise of the Year and was already the largest fine chocolate chain in the country.
Its goal was to reach 1,000 stores by 2010 and, so far, there are more than 2,000 stores across the country.
The chocolate chain’s differential lies in the variety of products, bringing unique experiences to the tasters.
In 2009, the company also founded the Instituto Cacau Show in the city of Itapevi, São Paulo, whose main objective is to position the brand with social/cultural projects and help the disadvantaged community in the Itapevi region.
Cristina Junqueira – Nubank
First on the list of successful entrepreneurs is Cristina Junqueira, the only Brazilian and woman among the partners at startup Nubank, a digital bank that does not charge credit card fees and has interest rates up to five times below the market average.
She has a degree in production engineering from USP with a master’s degree in engineering from Escola Politécnica da USP. In 2007, he moved to Chicago and there he studied an MBA in finance and marketing at the Kellogg School of Management.
Upon returning to Brazil, she had an interview with Pedro Moreira Salles, the president of Unibanco and, at the age of 24, she was hired as a leader in the insurance sector for small and medium-sized companies.
In just one year, the numbers in the sector that Cristina led doubled, which led to her rise in positions at the bank.
However, when she was assigned to create a project in the area of cards, her innovative ideas were not very well received and Cristina ended up leaving the company.
So, together with David Vélez, a Colombian businessman, and the American Edward Wible, they founded Nubank – a startup that promises to be the solution to the biggest problems in the Brazilian banking system: bad service, abusive fees and bureaucracy.
Today, the company has about 1500 employees, half of them in the user service position. Nubank is one of the largest fintechs in Brazil, also providing services to other Latin American countries, such as Mexico.
Alcântara Sisters – Everything Orna
Bárbara, Débora and Julia are three entrepreneurial sisters from Curitiba who started their careers in 2010 with a blog about fashion called Tudo Orna.
When they were still in college, they started their own advertising agency, which was undervalued by their peers and earned him some debt.
However, with the knowledge in communication acquired at the agency, plus the studies on blog management and negotiation techniques, there was a great increase in access to the blog and the sisters saw the opportunity to invest in their own domain.
Tudo Orna’s one-year anniversary was sponsored by major brands such as Joalheria Vivara and the American makeup company NYX.
Seeing the blog’s success, they decided to bet on new types of business. Sisters Bárbara and Julia launched their own bags and makeup brands and in 2017 they launched the first class of the Orna Effect, a course focused on branding and digital positioning.
Related to the proposal of the Orna Effect course, shortly thereafter, the sisters inaugurated the Orna Café, a cafe to gather people interested in scheduling meetings and doing home office work. On the opening day, the place had about 500 people in the waiting list
In 2018, the Tudo Orna brand of accessories alone had a turnover of 2.5 million reads.
Robinson Shaba – China in Box
Graduated in Dentistry, Robinson Shaba is the founder of the first delivery restaurant in Brazil, China in Box.
Shaba lived his childhood in São Paulo, when his grandfather called his father to join a building materials store, where the boy helped his grandfather.
He was given the opportunity to travel to the US, where he got a job and stayed there for 1 year. During this period Shaba worked in some restaurants where he gained some experience in the field and, mainly, he got to know the Delivery system already present in the United States.
On his return to Brazil, he had already decided to adopt the North American idea of fast food for Brazil. There was no model in the country for delivering food in boxes – other than pizzas – like China’s.
Realizing this, he brought this innovation to Brazil. After finishing his studies and having a good career in dentistry, he decided to focus on his new venture.
The first store appeared in October 1992. The idea was totally innovative and was well accepted by the public, despite the strangeness of the name China in Box. In 1995, with interests in franchising, Shaba already had more than 70 franchised stores.
Today the company is the largest in Latin America in the fast food sector, present in more than 70 cities, with 160 stores.
Rafael Carvalho – Idols and HeroSpark
Rafael Carvalho has been working in the digital entrepreneurship market for over 20 years and is currently co-founder and COO of HeroSpark.
After several attempts to create a successful business throughout his career as an entrepreneur, in 2013 Rafael Carvalho founded Idols, a platform to create, manage and distribute online courses, with the mission of enhancing people’s learning for the benefit of a world best
Idols was one of the 6 Brazilian startups chosen for Google Launchpad Accelerator, a business acceleration program from Google.
The company has already served more than 200 customers – among them, Instituto Emblaze and PlayStation, with more than 2 million students impacted by its technology.
In 2019, with the merger of the companies Idols and Feedbox, HeroSpark was born, in which Rafael is co-founder and Chief Operating Officer.
HeroSpark is a company that offers solutions for those who want to venture into the digital world. It has a team of over 190 people and has already impacted around 6.5 million people with its services.
Rafael also offers mentoring at events such as Startup Farm – startup acceleration itinerary program, Lean Startup Machine, a workshop where business ideas are validated, in addition to producing various contents on his LinkedIn about career and entrepreneurship.
Nilsson Filature – Feedbox and HeroSpark
Nilsson Filature is CEO and co-founder of the HeroSpark Company. He graduated from the State University of Londrina (UEL).
He discovered his interest in entrepreneurship while still in college, when he created a small business where he taught math and physics to other students. Since that time, I already saw great potential in the area of education. He worked in the Gardaí trainee program and developed M&A consulting projects.
In 2011, he founded Feedbox, a platform to host online courses that has already had clients such as Heineken, Renault, Wise Up and the City of Rio de Janeiro. The platform impacts 2 million students a day and its mission is to provide and facilitate access to education through an easy and simple system, intuitive for both students and tutors.
In 2019, Feedbox and Idols realized that they had a similar purpose and so they merged, resulting in HeroSpark.
You can follow Nilsson on his instagram, where he posts various content related to entrepreneurship.
And these were the 6 successful entrepreneurs for you to be inspired by!
If you want to be part of this very successful scenario in the digital world, you need access to the best tools to optimize your growth. Here at HeroSpark we have Spark Funnels, a sales funnel tool where you can create landing pages, emails, webinars and everything else you need to create a digital product.